Cheryl is an experienced marketing leader with 20 years across the B2B, retail, and direct-to-consumer landscapes. She joined the Wambi team in 2019 to focus on brand identity, marketing strategy, and digital transformation. Cheryl’s expertise is in bringing ideas to life to achieve organizational goals, through a careful blend of imagination and analysis. In roles prior to Wambi, Cheryl led teams to dramatically increase sales through omnichannel marketing from planning multi-million dollar TV campaigns to launching new products or brands from scratch. Her affinity for marketing stems from a lifelong love of art, language, and the power of communication. Born and raised in Cincinnati, Ohio, Cheryl attended Xavier University and received a Bachelor of Arts in Advertising. She currently lives in Cincinnati with her husband and two children. Hobbies that spark joy in Cheryl’s free time are reading, yoga, all forms of art therapy, and dabbling in decadent cooking.